The digital transformation specialists InsightDriven Group will help us acquire customers in South Africa for our Trust API and other products.

Hello UTU Trust Guardians!

We are excited to announce that we’ve forged a channel partnership with the InsightDriven Group through their InsightDriven Analytics company, a business intelligence and digital transformation consulting firm, to grow adoption of UTU products in South Africa!

UTU partners with InsightDriven Group

Who is InsightDriven Group?

The InsightDriven Group, based in Johannesburg and Cape Town, South Africa, are specialists in consulting, IT services, and digital transformation with a 14 year track record with major companies as previous clients across a number of sectors. 

Their purpose is to contribute to the quality of life of communities by facilitating better business. They achieve this by delivering actionable insights for improved understanding and prediction of quality of decisions as process optimisation, all contributing to and enabling digital transformation. 

The InsightDriven Analytics team are specialists with sound experience architecting, developing and implementing value-generating solutions, such as big bata, analytics, mobile app development, and geospatial analysis with emphasis on interactive dashboards, in especially the financial services and retail industries. 

How will UTU and InsightDriven Analytics (iDA) work together?

UTU and InsightDriven Analytics will work together in a number of ways. 

First, we will co-market and co-sell the Trust API and SDK, Creditworthiness API, UTU Protocol, and future products to South Africa-based companies. 

Many of Insight iDA’s clients are focused on using data to build strong communities. Thus, these communities can benefit greatly from the transparent, data-driven trust signals and personalized recommendations that the UTU Trust API can provide. 

And because iDA has exceptional skills and experience in delivering interactive data dashboards, we will explore how their data analysis tools can be integrated into UTU’s products to provide greater insight about product usage, key metrics, and more, for our clients. 

iDA has already provided us with an immense amount of product design and business guidance, and we will continue to work together to improve our products and overall business. 

“We have always been inspired by the concept as promoted by UTU, of a trust based economy and their efforts to practically enable it in an increasingly on-line and networked world. Formalising our natural alignment and possibilities for collaboration and mutual enablement is a very exciting time for us”

— Stephan Nothnagel, Founder and CEO of the Insight Driven Group 

“We have a long history of working with Stephan and the Insight Driven team, and we are excited to formalize this relationship. Our shared values around using data to grow and enrich communities makes this a perfect fit. We are thrilled to collaborate with Insight Driven to both grow our adoption in South Africa and incorporate their dashboard expertise to improve our products. 

— Jason Eisen, Co-Founder and CEO of UTU

We look forward to working with iDA and other Insight Driven Group companies to grow our adoption in South Africa and improve our product offerings!

Learn more about iDA at

About UTU

UTU is building the trust infrastructure of the internet to help businesses and consumers engage and transact in an easier, safer, and more trustworthy way. 

Our AI-based API products collect and analyze data to create trust signals and personalized recommendations that help consumers and businesses make the best decisions for their situation. And the UTU blockchain protocol rewards users for trustworthy actions and compensates them for sharing their data while protecting their privacy. 

UTU changes the economics of trust, ensures trust can’t be bought or manipulated, and leverages data to help people make better decisions. 

We are proudly based in Nairobi, Kenya.

Learn more about us on our website, Twitter, Telegram, LinkedIn, Reddit, YouTube and Facebook.

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