Trust infrastructure
For the sharing economy

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EST. 2017

About utu

UTU means humanity in Swahili. Our name both reminds us of our company’s roots in Kenya and our vision of a safer, more trusted digital world, built around relationships just like the real-world.

In a networked world, trust is the most important currency.

Eric Schmidt, Exec. Chairman, Google

What we do

UTU’s Trust API seamlessly serves up personalized recommendations for trusted service providers on sharing platforms to drive your conversion, satisfaction, retention, and viral acquisition.


Do you run a babysitter or nanny platform that is constrained by lack of trust? UTU has a solution to drive trust on your platform and supercharge your KPIs.

Online Professional Services

Do you run a platform for digital services like coding, content writing, or other professional services? Does service quality volatility hurt customer satisfaction and retention? Let UTU bridge your trust gap. 


Does your platform expose your customers’ or providers’ homes to unknown persons? Is lack of trust keeping you from crossing the chasm? UTU’s trusted recommendations are your bridge across the chasm.


Are you trying to build a trusted P2P FinTech Platform? Evaluate credit risk with little or no formal data? Understanding correlational risk in your portfolio?


Do you run an e-commerce platform that is constrained by lack of trust? UTU has a solution to drive trust on your platform.


UTU’s Technology already powers a family of interoperable mobility platforms in 5 countries across Africa.

Our advantages

Trust | Personalized

Our trust engine runs on machine learning powered graph database adapting for each users unique preferences and trust model. Our engineers are wicked smart.

Conversion | Satisfaction | Virality

Discover the power of trust and relationships to drive sales comparing to all other factors. Drive conversion by up to 20%, satisfaction by up to 10% and generate up to 30 invites per new user.

Trust As a Currency

Nobody wants to go somewhere to buy trust, they want it there, baked in, when they’re looking for the goods and services they need. We bring the trust to you for a seamless customer journey.

Customized to Your Needs

Trust is highly individual, contextual, and constantly evolving. Let us help you build trust specifically for your marketplace or business.

Simple API

Connect to our API quickly and bring some UTU to your users.

Priced to Fit You

Talk to us about custom pricing to fit your need. Our free package is pretty cool too.

Our team

10+ years designing & managing complex projects across more than 40 countries. Recovering government relations consultant. Mountaineer.

Jason EisenFounder/CEO

PhD in Computer Science, distributed AI, trust-based negotiation protocols, 20+ years developing software.

Bastian BlankenburgFounder/CTO

10+ years experience in private sector leadership roles; managed annual budgets of up to $10M (CAPEX) & $100M (OPEX), lead multiple mobility apps from 0 to profitability.


A Linux guru and software engineer with strong mathematical and machine learning skills, in the fields of natural language processing and image recognition.

Brian MuhiaLead Machine Learning Engineer

PhD in High Energy Nuclear Physics and has built AI models on the largest particle collision datasets in the world.

Dr. Alex MwaiHead of Data Science

Tell us about your trust problems

Let's work together


Meet UTU, A Nairobi-Based Startup That’s Solving Human ‘Trust Issues’ With Machine Learning

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Hope grows for African tech after Jumia’s historic IPO

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Maramoja Transport in Kenya: Keeping the giants at bay

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Interview with Jason Eisen, Founder & CEO at UTU

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“But in Kenya Uber’s main challenge appears to be the homegrown competition: Easy Taxi Kenya… and Maramoja…”

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Maramoja has a different take on the ride-hailing market in Africa

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Uber Battles Locals for Future of African Taxis

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A Taxi App Aims To Build Trust Where Crime Is High

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Utu House – Home of Blockchain and AI – Launches in Nairobi, Kenya

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“Which is why Maramoja might have a leg up on Uber and everyone else…”

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We’re betting big on taxi culture to grow start-up

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Kenya’s Maramoja disrupts Uber model using social connections

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12 African startups to watch in 2019

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Top-10 Artificial Intelligence Startups in Africa

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Kenyan AI Startup UTU Receives Funding from DEEPCORE

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Five Innovative African Start-ups to Watch in 2019

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Our Amazing Partners & Investors

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Nairobi, Kenya