The New UTU Trust Browser Extension: Making the Internet More Trustworthy

What is Digital Trust?

Digital trust is about feeling safe and confident when using the internet. It’s important for things like online shopping, social media, and accessing information.

Why Digital Trust Matters in Web3

Web3 is a new version of the internet where users have more control. In this world, trust is even more important because there’s no central authority overseeing everything.

How does UTU fit In?

You can think of UTU like a decentralized “trust pilot” for any web2 or web3 asset – websites, individual webpages, wallets, dapps, tokens, etc. 

How the UTU Trust Browser Extension Helps

The UTU Trust Browser Extension is a new tool that helps make the internet more trustworthy.

1. The UTU Trust Browser Extension shows you, just in time, how trustworthy a website is according to your own network’s reviews and ratings without needing to browse away.
2. The UTU Trust Browser Extension lets you share your own experiences and feedback about anything you find on the web, with your networks in a way that helps them get better outcomes from their online interactions.

Try the new version of the UTU Trust Browser extension on Chrome or Brave.

Key Features

• Easy to use while browsing to give you signal just at the right place and time when you need it
• Stores information securely using blockchain technology
• Social-network-based curation ensures you see only high quality signal, filters out fake reviews and bot-generated content
• Economic model pays you in reputation UTT and $UTU when your endorsements help others find things they like and endorse

The UTU Trust extension helps you make better decisions about which websites to trust, making your online experience safer and more reliable.

UTU Trust Browser Extension: Key Value Props

• Enhanced Trustability of the Internet: UTU extension revolutionizes online trust by providing you with trustable feedback from across your social networks. recommendations, ensuring users are well-informed about who and what they should interact with online.

• Earn Reputation and Money from Building Trust online: Make and view UTT endorsements directly from your UTU Trust browser extension. When your UTT endorsements of sites and on-chain addresses help others find things they also like, you’ll earn rewards in both UTT (reputation tokens) and $UTU, UTU’s ERC-20 that is freely convertible to ETH on various DEXes. 

Benefits of the the UTU Trust Browser Extension

• Seamless Integration: It integrates seamlessly with your browser, offering trust insights without disrupting your online experience. 
• Data Privacy: Prioritizes user privacy by utilizing data securely to generate trust signals, without compromising sensitive information.
• User Empowerment: Empowers users with control over their data and trust preferences, fostering a user-centric trust ecosystem.
• Machine Learning: Utilizes cutting-edge machine learning algorithms to analyze trustworthiness, curating signals from across your personal networks according to familiarity, credibility, and reliability.
• Social Proof: Leverages social connections and community feedback to provide authentic social proof, enhancing decision-making online.
• Cross-Platform Support: Works across multiple platforms and services, ensuring trust is consistent and portable wherever you go online. UTU protocol is live on Optimism, Polygon, and NEAR meaning you can make UTT endorsements natively on those chains without switching networks and you can always view endorsements across all networks. 
• Real-Time information: Offers real-time trust assessments, keeping pace with the ever-evolving online landscape for up-to-date trust insights.

A detailed walkthrough of the product release

Under the hood, A rock-solid new connection architecture keeps your UTU protocol connection stable across tabs and reduces frequency of wallet connection.

The Banner has become a Floater to get out of your way but be there when you need it. 

1. Click the the UTU logo on the floater to go do the UTU dApp, where you can connect your socials to UTU protocol to earn UTT. 
2. Click the “Give feedback” button to leave feedback on a website in the form of on-chain reputation token (UTT) endorsements, video reviews, badges, stars, and text reviews.
3. Click the “Show feedback” button to view feedback from your social networks on any website in the form of on-chain reputation token (UTT) endorsements, video reviews, badges, stars, and text reviews.

Right-click for Trust! Wow…now you can hide the banner globally and access both the view/give feedback functions with a right-click on any webpage. Future releases will allow you to clip the URL wherever you like to give even more targeted feedback and endorsements about specific pages, not just top level domains.  

Local/Global Hide buttons, speaking of getting out of the way, now you can easily choose to hide the UTU Floater on specific pages, sites, or globally across the web, without turning off its protection. Just click the UTU Trust Extension Icon in the browser extension bar and tick your preferred settings.

Try the new version of the UTU Trust Browser extension on Chrome or Brave.

How UTU Trust Browser Extension improves UX in web3

The UTU Trust Browser Extension is not just a tool for enhancing digital trust; it is a catalyst for an improved user experience in web3. By providing clear and concise reputation and reviews from the people whose opinions actually matter to you, the extension aids users in making informed decisions, reducing the friction often associated with navigating the decentralized web.

In web3, where interactions are peer-to-peer and autonomous, the extension serves as a guide, helping users to discern the trustworthiness of unknown parties and smart contracts. This level of transparency is critical for fostering a sense of security and encouraging wider adoption of web3 technologies.

Furthermore, the UTU Trust Browser Extension’s emphasis on privacy and data security resonates with the core principles of web3. Users can rest assured that their engagement with the extension does not compromise their digital sovereignty. Instead, it enhances it by providing a trust mechanism that aligns with the decentralized nature of the web3 ecosystem.

Try the new version of the UTU Trust Browser extension on Chrome or Brave.

Conclusion: The future of digital trust – the UTU Trust Browser Extension

As we gaze upon the horizon, the future of digital trust looks brighter than ever with the UTU Trust Browser Extension at the vanguard. This pioneering tool stands as a testament to our collective commitment to a more trustworthy internet, one where confidence in digital interactions is not just a luxury, but a standard.

The UTU Trust Browser Extension is more than a technological innovation; it is a beacon of hope for a web that upholds the values of integrity, security, and trust. It is a call to arms for all who venture into the digital domain, to take up the mantle of trust guardians, to contribute to a safer, more reliable web3.

We invite you to join us – try the new version of the UTU Trust Browser extension on Chrome or Brave. Together, let us chart a course towards a future toward a safer, more trustworthy internet.

About UTU

UTU is building the trust infrastructure of the internet to help users and platforms interact in an easier, safer, and more trustworthy way. At our core, we are a decentralised reputation and reviews protocol with a non-tradable, stakeable reputation token (UTT) that yields rewards in both UTT and $UTU (our tradeable cryptocurrency) when users’ UTT-staked on-chain endorsements help others get good outcomes.

Starting with Web3 and DeFi apps, we provide AI-powered curation of trust signals from your network at just the right places and times to help users connect, send, swap, stake, and borrow with confidence.

A suite of trust tools have already been built atop UTU Protocol, including $UTU, UTU Trust Token (UTT), UTU’s Browser Extension for consumers, and Trust API/SDK for developers, as well as the Africa DeFi Alliance as a showcase of UTU’s Fintech APIs. We can’t wait to see what you’ll build atop UTU, to bring better trust to the internet.

UTU is proudly based in Nairobi, Kenya with trust guardians all over. Learn more about UTU on our website, Twitter, Telegram, Discord, LinkedIn, Reddit, YouTube, Facebook and Instagram.