UTU x Travala.com

Travala.com, the leading blockchain-based travel booking platform with over 3 million travel products in 230 countries and territories covering 90,124 destinations and UTU have announced today a partnership and brand new collaboration!

Hospitality and travel are two very personalized experiences; one you expect to enjoy with friends, family or on business. Yet, how we look for hotels or travel arrangements in general uses a very different approach. Typically, someone looking to book accommodation will go to third party services or review sites where anonymous strangers leave comments and reviews. Essentially you are nudged to book or not based on the most recent reviews you see. Alternative technology companies are trying to develop more mathematical approaches to trust through better aggregation or factor-weighting methods. While these are good steps forward, they are not exactly revolutionary, nor do they capture the essence of how humans trust.

UTU is transforming digital trust with its AI-powered decentralized Trust Infrastructure as a Service. With this landmark partnership, we make a major step into a global platform in a critical sector. We are thrilled to announce that UTU coins will become an accepted form of payment on Travala.com. Following this partnership, Travala.com will be integrated throughout UTU’s subsidiary network of mobility apps across Africa, boosting its presence in the world’s second-largest and second-most populous continent.

UTU’s CEO Jason Eisen noted, “This partnership made perfect sense from the first meeting — with UTU’s roots and expertise in mobility and Travala.com’s global leadership in innovating around travel. We also look forward to integrating delightful new user experiences based on UTU’s Trust Infrastructure for Travala.com’s users. The ability to access and learn from Travala.com’s hundreds of thousands of transactional data points within the context of travel and hospitality will greatly improve UTU’s recommendation algorithms while enhancing the user experience of those visiting Travala.com. Users on Travala.com, will get personalized recommendations from people they trust, rather than anonymous recent reviews with full privacy control.”

Travala.com will accept the UTU token for booking over 3,000,000 travel products worldwide, including hotels, homes, flights, tours, and activities across the world.

The partnership will empower UTU holders to participate in a cheaper, fairer, and more inclusive travel economy while also enhancing the utility of the UTU, being used for travel bookings via Travala.com. UTU will be using Travala.com’s business account services for internal company travel requirements.

Juan Otero, Travala.com CEO said; As we continue in our commitment towards mass cryptocurrency adoption, we’re very excited to partner with UTU Trust Infrastructure to champion the growth of the crypto community and to bring a great new use case to UTU.


About Travala.com

Founded in 2017, Travala.com has grown from a small start-up to the world’s leading blockchain-based travel booking service. Having evolved from an ambitious vision — to decentralise travel through global accessibility, censorship-resistant transactions, and community ownership — Travala.com now operates as a globally distributed team of seasoned travel, fintech, and blockchain industry experts.

Backed by industry giant Binance, whose vision of increasing the freedom of money strongly aligns with Travala.com’s own vision. Both companies are leading the way in bringing cryptocurrencies mainstream through their respective platforms, but have synergies to accelerate adoption together.

Travala.com offers over 3,000,000 travel products worldwide, including hotels, homes, flights, tours, and activities. A champion of cryptocurrency adoption, Travala.com also accepts over 30 leading cryptocurrencies, in addition to traditional payment methods.

At the core of Travala.com’s value proposition and burgeoning ecosystem is the platform’s native cryptocurrency AVA, which can be used for payments, receiving loyalty rewards, and obtaining discounts and bonuses, among several other use cases.

Through next-generation blockchain technology, tokenized incentives, strategic partnerships with industry leaders, and cutting-edge user experience, Travala.com is quickly bridging the gap between the traditional travel industry and the booming blockchain industry.

To stay updated on the latest news and updates, follow Travala.com on Twitter or visit www.travala.com

About UTU

At UTU we believe in a more human-friendly internet and are changing the way the world trusts online. UTU’s vision is to become the trust infrastructure of the entire internet, replacing anonymous star ratings, reviews, and scores as the de facto trust mechanisms of our digital lives. We do this in service of our mission to bridge the gap between how people trust in real life, and how they are asked to trust online. We believe in data as a human right and build for privacy first. Our goal is to make the internet a safer, more trusted place to gather, share, work, and trade. For more information visit http://protocol.utu.io